This section began by talking about competition vs. cooperation and I thought this was interesting because we already talked about this in one of my classes. In America we value competition and are taught it from a young age with sports and so on. Not every country is like this though and when cooperation is valued there is a higher productivity.
The one idea from this chapter that took me a while to grasp was No Deal. At first I thought of this as the easy way out, like you were just giving up on the problem. However, after Covey explained it more No Deal makes sense because in these situations no one would win at the expense of another. I could see this relating to the Army because you want to make sure the needs of your people are being met without sacrificing your own needs or the needs of the mission.
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Also had a tougher time wrapping my mind around 'No Deal'. It seems almost like the stubborn way out by pretending win/win until something's not to your liking and then backing out with no deal at the first sign of trouble. I think 'No Deal' is something of a last resort when cooperation has been earnestly tried, and has subsequently failed.
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